Kylie Jenner has the most Instagram followers in the world. She might even have more followers than you and your entire social circle combined. Every single post that she uploads is bound to just attract millions of automatic likes while your most artsy photo is going to struggle to even broach the triple-digit mark. That’s just a day in the life of a social media superstar like Jenner. She knows that the likes are going to be there for her every single time.
The 21-year-old reality TV star has held the record for the most likes in a single photo on Instagram since her child was born. The photo of her child garnered a whopping 18 million likes from Instagram accounts around the globe.
But alas, today, she has been shown up. Today, the queen of social media has been dethroned by an egg. Yes. An egg. This is not a typo. A real egg now holds the world record for having the most likes in a single photo on Instagram.
One of the most random photos of one of the most random objects in the world now holds that record. But it wasn’t something that happened by accident. That egg didn’t get all the social media attention by chance. It was all by design. The account itself was made for the sole purpose of actually garnering the world record. And the account itself has just one post.
The caption of the now record-setting photo is as follows:
“Let’s set a world record together and get the most liked post on Instagram. Beating the current world record held by Kylie Jenner (18 million)! We got this.”
But it’s not just the top spot accolade that it has earned today. So far, in the top 20 most liked photos on Instagram, it also happens to be the only post that does not depict an image of a human being. As this article is being written now, it has 19 million likes and it doesn’t look like it’s going to stop there either. The now second-best photo on Instagram is a beautifully shot image of Kylie Jenner’s thumb being cradled by her newborn baby’s hand. If you refer to that post right now, it is currently being stormed with comments relating to the record-setting egg photo.
But in the grand scheme of things, this whole issue shouldn’t matter much to Jenner. She is still bound to get millions of likes on whatever photo she chooses to post on her Instagram. And don’t forget about all the cash and royalties she’s going to receive as a result of her sponsored content. If you take a look at the bigger picture, it shouldn’t really affect her so much that she no longer holds the top spot on Instagram.
This whole Instagram fiasco surrounding the egg is a lot like a stunt that was being pulled by an American man back in 2017. He was seeking to get the most amount of retweets on Twitter. The popular fast food chain Wendy’s actually told him that he would get a year’s worth of Chicken Nuggets if he would be able to get 18 million retweets on the social networking site.
However, much to the dismay of Carter Wilkerson and his supporters, he wasn’t really able to reach that amount of retweets. He didn’t even come close. But he was able to knock off Ellen DeGeneres (at the time, she was the record holder) from the top spot on the podium. The popular TV host had already had 3.3 million retweets for he popular star-studded selfie that she took while she was hosting the Oscars. Wilkerson was able to top her with 3.5 million retweets of his own.
You’ve got to hand it to the guy. At least he tried. And as a consolation for his efforts, he was able to earn $1,000 worth of gift cards that he could use to eat as many chicken nuggets as he wanted. This is what he had to say about it:
“They’d done the math and figured if I got a 4-piece every day for a little more than a year, that’s about what it would cost. [The flexibility of having the gift cards] was kind of nice because I didn’t have to just get chicken nuggets.”