Wedding content creation has become a thing, and now everyone wants to post content immediately on their social media accounts. With pictures and videos becoming instantly viral on TikTok and Instagram, people don’t like to wait for days to receive their date, let alone weeks.
This is the story of Taylor Richardson, a 29-year-old wedding content creator from Salt Lake City, Utah, who started her business called BACH’D after getting married in the fall.
After her wedding, Richardson wanted to post her photos and videos on her TikTok and Instagram the very next day but couldn’t, as all the traditional wedding photographers take weeks to give you your albums.
Noticing this significant gap in the wedding industry, Taylor decided to launch her own venture to provide couples with their wedding pictures at the very same time.
She uses her iPhone to document the entire event and send photos and videos throughout the celebrations.
According to Insider, “Richardson set up her business earlier this year, filming short-form, personalized photo and video content of weddings specifically designed for a couple to post on platforms like TikTok and Instagram Reels.”
Speaking to the outlet, Taylor told the publication that she was frustrated after her wedding when she didn’t have anything to share on her social media and had to wait for her photo albums and videos, which she received weeks later.
“I was following other brides on TikTok that got married, and after the wedding day, they were always like, ‘I have to wait for my photos to get back to me,’ and they had nothing to post or share with us straight away,” she said.
The wedding content creator records short videos of the couple and sends them as soon as possible so they can post them on their socials.
“She charges between $1,250 and $1,450 per wedding, depending on how long the couple wants her to be at the event — around half the average cost of a wedding photographer in the US, which was $2,500 in 2021, according to a survey by wedding planning service The Knot.”
Richardson said she knows how the new social media trends work, and instead of recording longer and polished videos, she prefers raw footage and candid pictures.
“It has a more personal and organic feel,” Taylor told Insider. “The results end up looking like I was attending the wedding myself, like an amazing friend who never put her phone down the entire day.”
According to the Daily Mail, “she will videotape practically everything from the bride getting her hair and makeup done, and her walking down the aisle to the newlyweds’ first dance and so on – all on her iPhone, which she will send over to the couple within 24 hours.”
“She will also put together a few TikToks for them to post – so they don’t even have to worry about doing the editing.”
Richardson has more than 18000 followers on her TikTok account and showcases every single candid moment that every bride wants to share with her friends during and after her big day.
One of her videos shows a bride getting dressed for her big day and having fun with her bridesmaids. The caption of the video read,
“POV: you hire me as your wedding day content creator and walk away with 700+ raw videos/ photos knowing your bridal party and parents were able to be fully present with you.”
The Utah native offers her clients four, six, and eight-hour packages.
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