Dylan Mulvaney has finally broken her silence to address the massive Bud Light backlash that caused the brand’s sales to plummet.
The 26-year-old trans influencer posted her first TikTok video after almost three weeks of silence amid social media controversy over her partnership with the beer brand and Nike.
Mulvaney, who gained millions of followers on TikTok and Instagram after transitioning into ‘girlhood,’ sparked controversy when brands like Nike and Bud Light announced her as their new spokesperson.
Earlier this month, Dylan, a biologically male individual who began transitioning from man to woman in 2021, shared a promotional video for Bud Lights on her Instagram and told her 1.8 million followers that she is so proud to be the brand’s newest spokesperson.
“Happy March Madness!! Just found out this had to do with sports, and not just saying it’s a crazy month! In celebration of this sports thing @budlight is giving you the chance to win $15,000! Share a video with #EasyCarryContest for a chance to win!! Good luck! #budlightpartner,” the caption read.
Days later, she posted a promotional post for Nike and announced that she now works with the brand.
Since then, both Mulvaney and the beer brand have received massive backlash on social media. Amid the outrage, the brand’s parent company, Anheuser-Busch (AB) has lost billions of dollars.
Last night, Dylan broke her silence on the controversy and addressed the massive backlash she, Bud Light, and Nike has faced in the last few weeks.
“You might want to grab a beverage, this is going to be a longer one,” Mulvaney said in her TikTok video.
“I’m going to try to leave gender out of this, since that’s how we found ourselves here,” she quipped before adding that while she has been offline for a few weeks, a lot has been said about her and some of the things were so far away from the truth that she was unable to understand who was being discussed amid the controversy.
“It’s a very dissociative feeling,” she told her followers. “And it was so loud that I didn’t feel part of the conversation, so I decided to take a back seat and just let them tucker themselves out.”
However, Dylan said her 13 million followers on social media deserve to know that she is doing okay and simply trying this new thing where she doesn’t share anything on social media before she is ready.
“I’ve been having crazy deja vu because I’m an adult, I’m 26. And throughout childhood, I was called too feminine and over the top. And here I am now being called all those same things,” she said.
“But this time, it’s from other adults. And if they’re going to accuse me of anything, it should be that I’m a theater person and that I’m camp. But this is just my personality. And it always has been.”
Mulvaney told her followers that she grew up in a conservative family who still loves her.
“I grew up in the church,” she said. “I still have my faith, which I am really trying to hold on to right now. But I’ve always tried to love everyone, you know, even the people that make it really, really hard.”
“And I think it’s okay to be frustrated with someone or confused. But what I’m struggling to understand is the need to dehumanize and to be cruel. I just, I don’t think that’s right,” she continued.
“You know dehumanization has never fixed anything in history ever.”
She then confessed that at one point, she started thinking people would start believing all those bitter things that were being said about her.
“I’m just going to go ahead and trust that the people who know me and my heart won’t listen to that noise. What I’m interested in is getting back to making people laugh, and to never stop learning. And going forward.”
She concluded her video by saying, “I want to share parts of myself on here that have nothing to do with my identity. And I’m hoping those parts will still be exciting to you and will be enough.”
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